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Post Graduate Business Studies for the Entertainment Industry

Master of Arts Management

A partnership between the Australian Institute of Music & 'Sydney Opera House'.
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link 2012 Program Brochure
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Master of Arts Management enquiries:

Telephone: +61 2 9219 5444
Greg Whateley: Chair - Graduate Studies
Email: gwhateley@aim.edu.au


The AIM Master of Arts Management degree presented at Sydney Opera House provides post graduate business education specially tailored for work in the entertainment and music industries.

It is a coursework degree providing knowledge and skills in disciplines such as marketing, entertainment law, accounting, strategy and general management. Commercial or not for profit focus can be accommodated, and students acquire the knowledge, skills and confidence to make immediate impact in the workplace. Students also have the opportunity to under take a Major Project, which can be specifically designed to create business outcomes for a sponsor organisation.

Chair - Graduate Studies : Dr Greg Whateley
Dr Greg Whateley began his teaching career in the area of music and arts education at both primary and secondary level. He has taught at every level of formal education and has either taught and/or researched in four States and four Countries.

He commenced his work in the tertiary sector at the University of Tasmania as a Lecturer in Music Education and then at Griffith University, where he became Senior Lecturer and Academic Manager of the Professional Initiatives Unit. He was Associate Professor and Director of the Central Queensland Conservatorium of Music (2000-2003) where he co-founded Australia’s first ‘Virtual Conservatorium’. He took the position of General Manager and Professorial Head of School at the Australian Institute of Music (2004 –2005) before moving on to become the Education and Quality Manager at the National Centre for Language Training (mid 2005 – 2007) established as a Centre of Excellence by the Australian Government legislation and based at the University of New South Wales. He is also the Senior Visiting Fellow at the College of Fine Arts, University of New South Wales (2006 - 2008).

Dr Whateley lectures, researches and writes in the areas of arts management and music history. He is author of more than 170 external publications and advises in the areas of accreditation, quality assurance, government reporting and eLearning, mLearning and bLearning.

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