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Entertainment Management

STUDY ENTERTAINMENT MANAGEMENT

A degree for the entrepreneur of music, entertainment & the arts

Bachelor of Entertainment Management
A pathway to a career in the music, entertainment and arts industries.

Bachelor of Entertainment Management | Course Description

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Creating the Future of Entertainment

The Bachelor of Entertainment Management provides an excellent business management education that equips students for a broad range of managerial roles across arts, music and entertainment.

The program has been designed to possess academic integrity and practical relevance so that graduates will be able to make immediate impact in real world situations. AIM has partnerships with both commercial and not-for-profit arts organisations in which students have access to industry professionals. The Institute focuses on how to run creative businesses, looking at the dynamics of working in an arts and entertainment environment.

"If you can turn out a graduate who can have a conversation with a CFO and not freak them out, and then have a conversation with an artist and not freak them out, you will be doing the world a great service, because this is comparatively rare". - Michael Smellie/former COO Sony BMG worldwide

Overview

  • 2 years full time
  • Taught by Industry experts
  • Accredited Qualification in Entertainment Management
  • No need to play an instrument
  • Entry by interview - UAI required = 70

Equipping students with knowledge, skills, confidence & contacts for:

  • Entry level Managerial and Administrative positions
  • Entry level Marketing and Business Development positions
  • Entry level Artistic Administration and A&R positions
  • Entry level Event and Project Management

and Management positions in:

  • Not for profit arts organisations
  • Commercial music - concert promotion, recording, publishing, artist services.
  • Commercial entertainment - musicals, publishing, broadcasting, digital.

Course Structure

Foundation Stages (Semester 1-2)
Industry Stages (Semester 3-6)
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Stage 6
Introduction to Arts and Entertainment Management
M1AE1 (4)
Project & Event Management
M1PE1 (4)
Entrepreneurialism & Small Business Management
M1EB1 (4)
International Business
M1IB1 (4)
Developing a Strategic Plan
M1DS1 (4)
New Venture Business Planning
M1NB1 (4)
Introduction to Marketing & Communications
M1IC1 (4)
Consumer Behaviour
M1CB1 (4)
Strategic Partnership Development & Negotiation
M1PD1 (4)
Promotions and Publicity
M1PP1 (4)
Relationship Marketing
M1RM1 (4)
Marketing Research
M1MR1 (4)
Financial Management in the Entertainment Industry
M1FM1 (4)
Economics of the Entertainment Industry
M1ME1 (4)
Perspectives on Cultural Policy
M1CP1 (4)
Governance, Ethics & Social Responsibility
M1GE1 (4)
Venue and Gallery Management
M1VG1 (4)
Publishing and Broadcasting
M1PB1 (4)
Introduction to Entertainment Law
M1AL1 (2)
Intellectual Property Law
M1AL2 (2)
Business Structures and Taxation Law and the Arts
M1AL3 (2)
Media and Communications Law
M1AL4 (2)
Organisational Behaviour and Human Resources
M1MOB (2)
Managerial Culture
M1MC1 (2)
Creativity
M1CA1 (2)
Artist Management
M1AM1 (2)
Popular Culture and the Arts: The Twentieth Century to the present
G1FH1 (4)
The History of Culture, the Arts and Ideas: A Survey
G1FH2 (4)
Electives (BEM)
Total of 4 Credit Points (2 Electives worth 2 credit points each)
Electives (BEM)
Total of 4 Credit Points (2 Electives worth 2 credit points each)
Electives (BEM)
Total of 4 Credit Points (2 Electives worth 2 credit points each)
Electives (BEM)
Total of 4 Credit Points (2 Electives worth 2 credit points each)
BEM Internship (i)
M1IS6 (4)
BEM Internship (ii)
M1IS7 (4)
Courses
Graduate Studies
What is a Bachelor of Music
1 Audio Technology
2 Composition & Music Production
3 Classical Performance
4 Contemporary Performance
5 Entertainment & Arts Management
Bach of Entertainment Mgt
Bachelor of Music
Bachelor of Music Honours
Graduate Studies
Industry Internship
Teachers of AIM
6 Music Theatre
Acting & Theatre Making
Teachers of AIM
Why Study @ AIM
Electives
AIM High School - Senior Secondary College
Open AIM tuition (18yrs+)
Young AIM (3-18yrs)
Career Development
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