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"The combination of music & arts management perfectly suited my needs. Management subjects were tailored specifically to the world of arts & entertainment. Music subjects allowed me to grow enormously as a musician & gave me an edge when dealing with artists due to my knowledge of the artists side of the music business".
Jennifer Ainsworth, Graduand, Bachelor of Music (Arts Management) |
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The Australian Institute of Music’s Department of Arts Management Bachelor of Music provides an excellent general management education that equips students for a broad range of managerial roles across arts, music and entertainment.
The undergraduate program has particular strengths in general management, marketing, entertainment law and the business of contemporary music. The postgraduate program draws upon a stellar line up of experts from a variety of industry sectors. The programs have been designed to possesses academic integrity and practical relevance so that graduates will be able to make immediate impact in real world situations.
Instead of ‘generic’ management course content, The Institute focuses on running creative businesses, and looking at the idiosyncrasies of working in an arts and entertainment environment. Units of study are also supplemented with case studies, guest speakers, and occasional secondments on to third party projects.
The Bachelor of Music (Arts Management) degree
The Bachelor of Music degree majoring in Arts Management synthesises music and business subjects in one integrated program.
Entertainment and Arts Management subjects explore a wide variety of management domains such as commercial entertainment, small business, the not for profit arts sector, and international business. Marketing & Communications units explore marketing foundations, PR and publicity, consumer behaviour, services marketing, market research, and international marketing.
The undergraduate program is very strong in entertainment law, covering important subjects such as copyright and contractual law. The program also includes Business & Financial Skills, Strategic Planning, Organisational Behaviour and three Industry Applications units, which provide an opportunity to work on practical projects.
Performance Studies & Ensemble
The music component of the degree includes a 30 minute individual lesson each week in an instrument of the student’s choice. Ensemble broadens this experience through participation in larger performing groups (for two hours each week), from a large vocal ensemble to an Afro Cuban percussion ensemble.
Foundation and Critical Studies
For the first two semesters students undertake a suite of academic units comprising Foundation Studies in theory, history and aural training. With the foundations in place, students then undertake one Critical Studies unit per semester, each providing an in-depth study of a major musical period or genre.
Associated Studies
Associate Studies units provide an opportunity for students to broaden their experience by undertaking studies in other departments such as Audio Technology, Composition & Music Production and Contemporary Performance.
Undergraduate Awards
Bachelor of Music (Arts Management)
Post Graduate Awards
Master of Arts Management at Sydney Opera House
The Australian Institute of Music and Sydney Opera House have formed a unique partnership to present the degree of Master of Arts Management. Lectures take place within Sydney Opera House featuring internationally renowned practitioners and academics. Enrolment can be full-time, part-time or on an individual seminar basis.
Career Pathway
The Institute’s Entertainment and Arts Management education is designed to prepare students for a career in areas such as:
- Commercial entertainment, including film and recording companies, concert presentation, touring and commercial theatre;
- Artist management and agency work;
- Arts administration in the ‘not for profit’ sector (eg opera, festivals, theatre, orchestras etc)
- Government sector work in the cultural policy area;
- Online ventures and digital entertainment companies;
- New venture initiatives launched by the graduate.
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